Introduction to E-mail Marketing

Email marketing has always taken the back seat among all other marketing strategies. But a lot has changed in the last five years. Now, many companies are seeing great results in good email marketing strategies.

Email marketing is a digital marketing strategy that focuses on sending emails to customers and prospects. A good email marketing campaign can turn prospects into customers and customers into loyal raving fans. Email marketing has two main purposes:

1. To craft emails that help sell a service or a product. Do this right and you’re sure to see growth in sales in your company.
2. To increase the loyalty of consumers. Basically, the email’s objective is to boost brand recognition and improve relationships with consumers. Do this right and you’ll see your brand standing out from the rest of the competition.

Email marketing can keep customers informed about the latest deals, updates, and promotions in your company. Emails range from newsletters to exclusive deals for customers and subscribers. It can also spread a general message on your company’s behalf. Basically, any kind of email with the purpose of acquiring new customers or enhancing a company’s relationship with their current customers is considered email marketing.

But, Is Email Still Relevant?

With the rise of social media and video platforms, it may seem like nobody’s using email anymore. Now that everyone’s using DMs and texts, emails might seem old fashioned. However, that is completely far from the truth. In fact, email remains the most effective way to get leads and gain consumer trust.

And with more than 290 billion emails sent daily, who’s to say that email is dead? According to reports, this figure can even reach 300 billion by the end of 2023. It’s clear that email is still a key player in digital marketing.

The proliferation of spam email may have tarnished the image of email marketing, but things are changing for the better now. There are now spam filtering mechanisms and tools that can make email a lot easier. Email marketing strategies have changed over the years. Some strategies that worked years ago don’t even work now.

So yes, email isn’t dead.

In fact, a lot of marketers believe it’s one of the few mediums on the internet where you can truly build authentic connections. Email is also one of the most affordable and effective marketing tools that marketers use. When done correctly, email marketing can be a good relationship-building tool —whilst helping your business grow and earn more profits.

Neglecting email marketing as part of your overall digital marketing strategy can affect your potential business opportunities. The following are more reasons why you should always include email in your marketing efforts: