Introduction to E-mail Marketing
Email marketing has always taken the back seat among all other marketing strategies. But a lot has changed in the last five years. Now, many companies are seeing great results in good email marketing strategies.
Email marketing is a digital marketing strategy that focuses on sending emails to customers and prospects. A good email marketing campaign can turn prospects into customers and customers into loyal raving fans. Email marketing has two main purposes:
1. To craft emails that help sell a service or a product. Do this right and you’re sure to see growth in sales in your company.
2. To increase the loyalty of consumers. Basically, the email’s objective is to boost brand recognition and improve relationships with consumers. Do this right and you’ll see your brand standing out from the rest of the competition.
Email marketing can keep customers informed about the latest deals, updates, and promotions in your company. Emails range from newsletters to exclusive deals for customers and subscribers. It can also spread a general message on your company’s behalf. Basically, any kind of email with the purpose of acquiring new customers or enhancing a company’s relationship with their current customers is considered email marketing.
But, Is Email Still Relevant?
With the rise of social media and video platforms, it may seem like nobody’s using email anymore. Now that everyone’s using DMs and texts, emails might seem old fashioned. However, that is completely far from the truth. In fact, email remains the most effective way to get leads and gain consumer trust.
And with more than 290 billion emails sent daily, who’s to say that email is dead? According to reports, this figure can even reach 300 billion by the end of 2023. It’s clear that email is still a key player in digital marketing.
The proliferation of spam email may have tarnished the image of email marketing, but things are changing for the better now. There are now spam filtering mechanisms and tools that can make email a lot easier. Email marketing strategies have changed over the years. Some strategies that worked years ago don’t even work now.
So yes, email isn’t dead.
In fact, a lot of marketers believe it’s one of the few mediums on the internet where you can truly build authentic connections. Email is also one of the most affordable and effective marketing tools that marketers use. When done correctly, email marketing can be a good relationship-building tool —whilst helping your business grow and earn more profits.
So Why Email Marketing
Neglecting email marketing as part of your overall digital marketing strategy can affect your potential business opportunities. The following are more reasons why you should always include email in your marketing efforts:
While video and social media platforms are good for helping you get discovered by potential customers, email remains the best way to strengthen your customer relationships.
There are a lot of sophisticated email marketing tools that allow you to track what happens after you sent out an email to subscribers. This is important in tracking bounce rates, delivery rates, unsubscribe rates, and open rates. Knowing all this data helps you gain a better understanding of your email campaigns. This allows you to tweak and rework campaigns that aren’t working.
With emails, you can categorize audiences into lists and sent tailored email messages to each group. This allows you to provide personal messages that will resonate with them. Unlike generalized social media messages, emails can be addressed to specific people. This will increase trust, plus your customer will feel more valued and will more likely to do business with you.
Social media platforms will come and go but email will last forever. Remember the once biggest social media network MySpace? It used to be the most visited website, now it’s completely forgotten. Building an audience on one platform is good but it’s always better to create accounts on all important socials.
The importance of having an email list is always a priority for growing new businesses and brands. Customers who expressed interest in your product or service can join your email list and know updates about your business. This will help them make an informed buying decision whenever they repeat purchase.
Building an email list with your target audience proves even more profitable. Here, you send updates to people who really do have an interest in your product. If done right, your email list can become a significant revenue stream for your business.