Video marketing is a powerful way for businesses and brands of all sizes to reach customers. Your competitors are probably already using it, and your customers are all about it. So if you’re not using video in your marketing efforts, you’re missing out! A good video marketing strategy can bring success to your business, drive more sales, and create loyal followers.

What Is Video Marketing? Why Is It So Popular?

Video marketing is the use of videos to connect with your audience, promote your product, and drive website traffic.

Thanks to the popularity of video channels such as Youtube, many people are turning to videos as a medium to create information about their business. Did you know that as many as 1 billion hours of Youtube videos are being watched per day?

Nowadays, businesses use video in a myriad of different ways. Who hasn’t seen video ads play while they’re browsing on their phones or computer? With people’s hectic schedules, most would rather watch a short minute-long video than take 10 minutes to read and digest the same information.

Different Types of Marketing Videos

There are different kinds of marketing videos. Here are 10 of the most common types:

  1. Brand Videos – Videos showcasing the company’s vision, mission, or products and services.
  2. Demo Videos – Videos that show people how their products work. It could be anything from testing a product to unboxing, showing how it looks in 3D.
  3. Interviews – Videos that capture interviews of experts and thought leaders in your business.
  4. Customer Testimonial Videos – Videos that feature satisfied customers and how the business product or service has helped them.
  5. Behind-The-Scenes Videos – Videos that show the behind-the-scenes look at your company

Now that you have a basic overview of video marketing, let’s proceed with why it’s a key tool for modern businesses today.

  1. Get A Lot of Attention and Brand Awareness From YouTube
    There’s no denying the reach and power of Youtube. With over a billion hours of content watched per day and more than 2 billion users, Youtube and is the 2nd most visited site in the world. If you’re wondering where your potential buyers are at, well, most of them are probably on Youtube, at least a few minutes per day.
    People love watching videos. As a business, you have to make the most of the platform. Look at how other successful brands are using Youtube. How their videos are influencing consumers and how they create content that creates brand awareness.
  1. Video Content Connects Better Than Text
    Unlike other marketing mediums, videos have more visual appeal and can connect to customers on an emotional level. In just a  few seconds, a good video can get a customer hooked. It can grab attention and influence people to take action. A customer may not have the time to read all about your company but he can watch a 2-minute animation video about what your company does.
  1. Reach a Wide Variety Of Customers
    Almost everyone enjoys watching videos. Unlike social media channels which are often used only by a certain age group, videos entertain and reach all audiences regardless of demographics. Videos can also give companies a  way to deliver information in a quicker and more personalized approach.
  1. Builds Trust
    People are more likely to trust brands that exemplify authority in their industry. Video marketing is based on the concept of promoting your brand by creating interesting and useful videos for your consumers. Good quality videos that inform and entertain can foster trust.