Videos have ruled the internet in the last five years. And this is just the beginning. Experts forecast that by 2021, the average person will be watching 100 minutes (less than 2 hours) of video each day. Online videos which have already toppled television in watching hours will continue to soar in popularity. And with billions of people watching videos every day, video marketing offers amazing opportunities for marketers to capitalize on the rise of online videos.
81% of business are using videos to market their products and services
Today, marketers use video marketing together with other marketing strategies to keep up with consumer needs. Now that Internet users have access to a lot of data, they have become very knowledgeable when it comes to choosing companies they engage in business with. Videos on your site can increase your search engine ranking, click rates, open rates, and conversions. It can also help you reach your target audience faster.
How much should I budget for Video Marketing?
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“Including video on a landing pageHubSpotSurvey Result
can increase conversions by 80%!”