Introduction to Video Marketing

Video marketing is the process of using video to promote or market your brand, service, or product. It’s one of the most powerful marketing mediums today to increase your brand’s sales, market share, and recognition. In fact, the majority of marketers believe that videos are the future of inbound marketing. Now that 81% of businesses are using videos as part of their digital marketing strategy, there’s no reason why your business shouldn’t be doing it too.

The Power of Videos

Videos have ruled the internet in the last five years. This is just the beginning. Experts forecast that by 2021, the average person will be watching 100 minutes (less than 2 hours) of video each day. Online videos which have already toppled television in watching hours will continue to soar in popularity. And with billions of people watching videos every day, video marketing offers amazing opportunities for marketers to capitalize on the rise of online videos.

Videos are known to gain a high amount of exposure compared to text (blogs and articles). They also have a higher chance to “go viral” which can result in overnight growth in various platforms. For the last few years, we have seen just how big video platforms such as YouTube and TikTok dominated the internet. Contrary to the belief that they only appeal to younger viewers, these platforms include every age group.

Today, marketers use video marketing together with other marketing strategies to keep up with consumer needs. Now that Internet users have access to a lot of data, they have become very knowledgeable when it comes to choosing companies they engage in business with.

81% of businesses are using videos to market their products and services

Today, marketers use video marketing together with other marketing strategies to keep up with consumer needs. Now that Internet users have access to a lot of data, they have become very knowledgeable when it comes to choosing companies they engage in business with.

The Benefits of Video Marketing

Video Is Good For Your SEO
Video Provides Engaging And Informative Content
Video Results In High Conversation Rates
Video Builds Trust
Video Is Good For Mobile
Steps To Create A Successful Video Marketing Strategy
  • Establish your goal – All successful video marketing campaigns start with in-depth research and planning. Discuss with your team what you want to achieve in your campaign and how you’re going to do it.
  • Find your audience – Decide which marketing channels are right for your business. Should you post your videos on Facebook, Twitter, or Instagram? Should you create an account in all three? Determine your target audience and post where they hang out. Sharing your posts and encouraging other people in the channels you pick is also important to ensure you reach a lot of people.
  • Type of video  – There are many types of videos to use for your marketing posts. There are live videos that allow your audience to interact with your video in real-time. There are also informative videos that can help your potential customer learn more about your business.Choose the best video type for your platforms. Ask experts what type of video works best for your brand. Not all videos will suit your brand and voice, so make sure you do this right from the very start.
  • Create a strategy – Understand who your product or service is for (create a buyer’s persona). Then find the purpose of your video and decide how you will reach your target audience.