Introduction to eCommerce Marketing

Ecommerce marketing is the use of promotional tactics to drive traffic, potential customers, and leads to a business that sells products or services. A successful ecommerce marketing campaign can convert traffic into regular visitors and visitors to paying customers. It can also increase brand awareness, customer loyalty, and online sales.

Ecommerce marketers use various strategies including digital content, social media, and email campaigns to attract visitors. Marketing an e-commerce website is similar to marketing a brick-and-mortar store. You have to show great service as much as provide good products to your customers.

What Is E-Commerce?

E-commerce is often synonymous with ‘online shopping’ and the terms are always used interchangeably. The basic meaning of e-commerce is the “use of internet and web for business transactions which involve an exchange of value” (e.g. money).

E-commerce goes a long way back and can be traced back to the history of the internet. However, the first use of encryption technology was only during the 90s. The first time encryption technology was used for a transaction was in 1994 when a guy named Phil Brandenberger used his Mastercard to buy a Sting’s Ten Summoners’ Tale via the internet for $12.48.

Today, eCommerce is the largest online industry in the world.

Ever since the momentous rise of ecommerce giants like Amazon, the retail industry has never been the same as before. Each year, we see better and more improved digitalization of the financial system. Although this has made our lives easy, this also resulted in a decline in sales for many brick and mortar businesses.

Why Is E-Commerce Marketing So Important?

Many first-time business owners think it’s easy to create a brand and sell online. However, finding customers is the hardest part of building a business. The hard truth is that no matter how great your product is, if you don’t know how to market it, then no one will buy it.

It’s a challenge to find paying customers who’ll repeat purchases again in your shop. If you want to stay in business for a long time, you should focus on this part. This is why e-commerce marketing is so important nowadays. Customers are the life and blood of your business, so you need to always focus your marketing efforts on finding them and making sure they’re happy with your business.

E-Commerce Marketing Guidelines

Define Your Target Market
Focus On Customer Experience
Use The Right E-Commerce Platform
Improve Site Speed
Utilize The Power Of Influencers
Use E-Commerce Advertising Tactics