Over the past few years, video has grown to be an essential part of the Internet and digital culture. You can’t spend a few minutes on social media without seeing a video, Youtube is now the second most visited site in the world, and video has become an important part of SEO.
Today, many businesses use videos for their marketing strategies because of its big boost on SEO. Aside from SEO, brands also use videos to communicate with their current and potential customers. Video is undoubtedly becoming a major player in the content landscape.
Video SEO is the process of optimizing your video
so it can be indexed and ranked
on search engine results.
(An optimized video has a higher chance of getting views and first-page placement on search engines)
Why is Video Marketing Good for SEO?
Search Engines Favor Videos
Search engines are naturally inclined to favor videos because of consumer behavior. With so many people watching videos every day, video content has toppled most images and web pages on search engines.
It’s evident that videos are the most preferred form of content for many people. According to research by Hubspot, 78% of people watch online videos every week, and around 55% watch online videos every day.
Video Drives Conversion
At the end of the day, conversions are the most important goal for many businesses. Whether it’s someone subscribing to your blog, ordering your book, or signing up for your newsletter—conversions are incredibly important.
And videos are probably the most effective medium in convincing people to buy a product or subscribe to a channel.
But that’s not all. Video also lowers bounce rates on pages. A study found that on average people spend more time on a page with a video than one without.
Video Performs Well on Social Media
It has become a lot more challenging to market in social media in the past few years. The social landscape is growing and crowding. On average, a Facebook post gets just around 7% of audience views.
But if there’s one form of content that still gets a lot of engagement and views, it’s videos. Videos continue to perform well on almost all social networks. Twitter, Facebook, Instagram…. people just love videos.
The popularity of online video is a huge thing for SEO. Video is cheap and it will always be more popular than other forms of content. So, if you’ve used social media marketing and content marketing before, why not video marketing?