Introduction to Video Marketing

Video marketing is the process of using video to promote or market your brand, service, or product. It’s one of the most powerful marketing mediums today to increase your brand’s sales, market share, and recognition. In fact, the majority of marketers believe that videos are the future of inbound marketing. Now that 81% of businesses are using videos as part of their digital marketing strategy, there’s no reason why your business shouldn’t be doing it too.

The Power of Videos

Videos have ruled the internet in the last five years. This is just the beginning. Experts forecast that by 2021, the average person will be watching 100 minutes (less than 2 hours) of video each day. Online videos which have already toppled television in watching hours will continue to soar in popularity. And with billions of people watching videos every day, video marketing offers amazing opportunities for marketers to capitalize on the rise of online videos.

Videos are known to gain a high amount of exposure compared to text (blogs and articles). They also have a higher chance to “go viral” which can result in overnight growth in various platforms. For the last few years, we have seen just how big video platforms such as YouTube and TikTok dominated the internet. Contrary to the belief that they only appeal to younger viewers, these platforms include every age group.

Today, marketers use video marketing together with other marketing strategies to keep up with consumer needs. Now that Internet users have access to a lot of data, they have become very knowledgeable when it comes to choosing companies they engage in business with.

81% of business are using videos to market their products and services

The Benefits of Video Marketing

Video is good for your SEO. Videos on your site can increase your search engine ranking, click rates, open rates, and conversions. It can also help you reach your target audience faster. This is all because of YouTube (the second largest search engine) which is also owned by Google. Uploading videos on YouTube can work wonders for your SEO.

Video provides engaging and informative content. Video marketing can also be used to provide your audience with relevant industry information. This allows you to position yourself as an authority in your niche as well as a trusted resource. Videos allow you to share important information with your target audience in a concise and easy-to-digest form.

Video results in high conversion rates. Social media posts and pictures aren’t enough to sell your brand. 9 out of 10 marketers believe that video content has brought them more clients than their other forms of content.

Video builds trust. The more consumers trust your brand, the more sales, and loyal customers you’ll have. Engaging, informative, and relevant videos that don’t just “sell” but also provide important information can create trust and long-term consumer-client relationships.

Video is good for mobile. Mobile video views have grown more than 200% since 2013. People are watching more and more videos on their mobile phones.