It all started with our constant frustration with insufficient systems in our industry. As trained engineers and developers, we had a constant urge to breakdown a process, determine the laggers and develop a better solution. We began thinking outside the box and collaborating with coworkers to create digital solutions to improve processes at our corporate jobs.
We found ourselves working with tech startups developing innovative solutions for widespread problems. Our work allowed us to work with others from a variety of industries, including event planning, non-profits, restaurants, real estate, retail and more. Any failure with one project left us with more experience, a larger network, more resources and a better process.
In order to acquire more sign ups and feedback on our digital products, we needed an online presence. This led us down the path of digital marketing. Digital marketing allowed us to test concepts before using any resources to build. Product failure was avoided by testing demand before creating the supply. As we began developing unique strategies for online marketing, we shared our resources with other startups in our network.
As we were awarded larger contracts with global organizations, we began working with larger marketing budgets and were able to scale our digital reach with sponsored ads. Sherwood Digital was formed to offer our experience on global marketing campaigns and digital resources to local organizations.
Our analytics showed us that our video content was reaching a much larger audience and receiving more engagement. That led us to begin focusing on video content as our secret sauce in our marketing campaigns. As the digital world gets more saturated, creating content that is unique and stands out is the only differentiator.
Sherwood Digital continues to innovate and grow its community of partners. Change is the only constant in our journey and will continue to provide unique and innovate digital solutions for and with our community.